A Career in Advertising Industry
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This is no fantasy but the world of Advertisements in India!If you are creative and have equally crazy ideas popping up in your head, then the advertising career is just the fit for you!
“Many a thing has been made large by the right kind of advertising.” – Mark Twain.No doubt that nowadays advertising plays a greater role more than ever in the rapidly growing Indian economy. Advertising as a career is booming yet untouched by many. Selecting advertising as a career means working under an ad agency where you could play the role of an executive or a creative based on your merit. The executive role played under an ad agency could be taking care of the market research department (media and marketing strategy) or dealing with the clients (client servicing). On the other hand, the creative side comprises scriptwriters, copywriters, visualizers, and photographers. Advertising is usually paid by sponsors and reach the audiences through various media such as websites, newspapers, magazines, television, radio, outdoor advertising, or direct mail. A company could own a personal advertisement and branding team or outsource it from any renowned ad agencies. While hiring candidates, these ad agencies usually publish recruitment ads or directly recruit freshers from the relevant institutes (those who cover advertising courses).
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