Deep inside the sea, someone is designing an outstanding car out of a Shark figure (Marazzo), while a ghost roaming in a foggy night is stunned by an autonomous driving car and ran off (BMW) – and what on earth the astronaut is doing here ( Kia Motors)?
This is no fantasy but the world of Advertisements in India!
If you are creative and have equally crazy ideas popping up in your head, then the advertising career is just the fit for you!
“Many a thing has been made large by the right kind of advertising.” – Mark Twain.
No doubt that nowadays advertising plays a greater role more than ever in the rapidly growing Indian economy. Advertising as a career is booming yet untouched by many. Selecting advertising as a career means working under an ad agency where you could play the role of an executive or a creative based on your merit.
The executive role played under an ad agency could be taking care of the market research department (media and marketing strategy) or dealing with the clients (client servicing). On the other hand, the creative side comprises scriptwriters, copywriters, visualizers, and photographers.
Advertising is usually paid by sponsors and reach the audiences through various media such as websites, newspapers, magazines, television, radio, outdoor advertising, or direct mail. A company could own a personal advertisement and branding team or outsource it from any renowned ad agencies.
While hiring candidates, these ad agencies usually publish recruitment ads or directly recruit freshers from the relevant institutes (those who cover advertising courses).
Following are the courses that are available in different institutes all over India, pursuing any of them could make you eligible to join any ad companies:
1. Client Servicing: A postgraduate diploma or an MBA in marketing
2. Media: Journalism, Mass Communication or an MBA
3. Films: Specialisation in audiovisuals
4. Studio: Course in commercial art or fine arts (BFA or MFA)
5. Finance: CA, ICWA, MBA (Finance)
6. Production: A course in printing and pre-press processes.
After completing any of the above-mentioned courses, you could get directly hired by any ad companies (if you are lucky enough!) or you could join as an intern in any ad agencies and gather enough experience for your next big shot.
Following are the Seven Traits you need to acquire as a student/an intern in ad agencies:
1. Story Telling and Presentation skills
3. Ability to work with a team
4. Evolve Creatively
5. Confidence and Leadership Skills
However, acquiring a few traits is not enough to pursue a career in the advertising industry, unless you understand the objectives of creating a meaningful as well as a viral advertisement.
Following are the advertisement objectives you need to keep in mind while targeting audiences and analyze results.
Selling something directly. Such as retargeting a customer who just bought a thing on their site.
• Generating Demands
Generating demand for a particular product, which is already existing in the market without selling the product with advertisements.
• Lead generation
Generating leads among the targeted people and converting them into loyal customers.
• Engage with the target market
Increase engagement with the customers, make them feel special and improve customer lifetime value.
• Engaging influencers
Engage with the influencers who could have an impact on the product or service sales. It could be directly or indirectly.
• Engaging customers
Design or create an advertisement that persuades loyal customers to retain longer.
Building a reputation for the company or organization among the customers as well as the stakeholders.
Design advertisements in such a way not only entertain your customers but also offer sufficient information about the product or service you are targeted.
• Market Research
Collect information for the development of better marketing strategy as well improvement of the product.
• Create Brand Awareness
Increase brand awareness using various social media and events so that your targeted customers can easily recognize your brand and the products you are marketing for.
Following are the common skills required while applying to the advertising companies:
• Microsoft Office
• Social Media
• Graphic Design
Following are some of the media giants or advertisement companies that most students dream to work for:
• Hindustan Thomson Associates (HTA)
• Redifussion Dy and R
• Ogilvy & Mather Ltd.
• Mudra Communications Ltd.
• McCann Erickson, Leo Burnett
• Lintas India Ltd.
• Grey, R K Swamy – BBDO
Find the list of 12 best advertising Colleges/Institutes in India starting the session from June 2019:
• Mass Communication Research Centre (MCRC), Jamia Millia Islamia
Institute: Jamia Millia Islamia University
Address: Maulana Mohammed Ali Jauhar Marg, New Delhi -110 025
Phone: +91 11 2698 7285, +91 11 2698 6812, +91 11 2698 6813
• National Institutes of advertising, New Delhi
Institute: NiA Campus
Address: 9, Institutional Area, Lodhi Road, New Delhi-110003
Phone: 91- 11- 656 564 90/91/92, 9871565565
• Sardar Patel College of Communication & Management, New Delhi
Institute: Sardar Patel College of Communication & Management
Address: Kasturba Gandhi Marg, New Delhi-110001
• Indira Gandhi National Open University
Institute: Indira Gandhi National Open University
Address: Maidan Garhi, New Delhi
Phone: 2685924- 25-27
• YMCA Centre for Mass Media
Institute: YMCA Centre
Address: Jai Singh Road, New Delhi-110001
Phone: 0091-11-23361915, 3746668
• The Advertising Academy
Institute: The Advertising Academy
Address: BE-303, Ist Floor, Hari Nagar, New Delhi 110064,
• Sri Aurobindo Institute of Mass Communication
Institute: Sir Aurobindo Institute of Mass Communication
Address: Sir Aurobindo Marg, Near IIT, New Delhi 110016,
Phone: 26524798, 26567863
• Kamla Nehru College, DU
Institute: Kamla Nehru College, DU
Address: August Kranti Marg, Siri Fort Institutional Area, Siri Fort, New Delhi, Delhi 110049
• University of Delhi
Institute: University of Delhi
Address: University Road, Delhi 110 00
Phone: 011-24119832 (South Campus), 011-2766709, 27667011, 27667190 (North Campus)
• Wigan & Leigh College, New Delhi
Institute: Wigan & Leigh College,New Delhi
Address: 1001-1005, Ansal Tower, 38, Nehru Place, New Delhi 110019
Phone No: 011-41617053/4/5/6, 9818479333
• Indian Institute of Mass Communication (IIMC)
Institute: Indian Institute of Mass Communication (IIMC)
Address: JNU new campus, Aruna Asif Ali Marg, New Delhi - 110067, India.
Phone: 91-011-26741268, 26742920/60
• Mudra Institute of Communication (MICA)
Institute: Mudra Institute of Communication (MICA)
Address: Shela, Ahmedabad - 380 058, Gujarat, India
Phone: +91 2717 308250, +91-9099-127399
On the list of several facets which have indicated the previous 70 decades of this communicating and advertising industry in India, both important parameters that signal the development of the sector would be India's invest worldwide AdEx (advertising cost). From being just one of the latest and smallest niches, India has become one of the top countries.
None the less, the advertising market is highly competitive; probably the energetic, most motivated, well-organized applicants with good communication skills & top-notch analytical and will get the job easily. Learn whether you fit for the advertisement industry or not through the Career Aptitude Test.